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1. Industry changes and steady-state patternAbout the future development of Internet industry.In the future, Internet players will focus on three major directions: cultivating the first interval (volume efficiency), ambushing the second curve (expanding business) and finding incremental markets (expanding overseas). Combined with the three major tracks of Internet realization, an echelon of Internet steady state has been formed, and BTP (Byte, Tencent, Pinduoduo) will be in a relatively steady state pattern for a relatively long period of time.

From Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.3. Changes in policy and market environmentInternet companies in China are mostly industry leaders with strong brand influence and market share. These enterprises are expected to gain more development space and market share under the background of accelerating digitalization trend. For example, Tencent, Ali, Meituan, Pinduoduo and other industry leaders, with their strong user base and innovative ability, continue to lead the development of the industry.

In recent years, with the continuous progress of technology and the continuous expansion of application scenarios, the Internet industry has gradually entered a stable operation stage from a high growth stage. Although the overall growth rate has slowed down, the operational efficiency and profitability of Internet companies have been significantly improved. The change of video Internet traffic has been completed, and it is difficult to see the next big change in the next 2-3 years. On the superstructure of realizing traffic, the video Internet has achieved "real borderless expansion" in the history of the Internet.In the era of video internet, the traffic pattern has stabilized, and the "borderless" extension can finally be realized in commercial realization. Most of the traditional Internet giants are gradually being shot to death on the beach, because under the steady state of traffic competition, video Internet players have enough time to calmly build a commercial realization superstructure. In this process, the front waves of the internet have a poor sense of body, but the back waves have more opportunities.China Internet Industry: Future Prospect and Investment Value of China Internet ETF(SH513050)